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5 Incredible Benefits of Creating a Website for Your Small Business

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Facebook is seeing a 40% increase in time-spent on their platform, twitter reported that their daily tweet count increased by over 30% in the second quarter of 2020 and Google’s search volume is up 20%. There has never been a better time to launch your businesses website.

Did you know that over 40% of small businesses still don’t have a website to represent their products or services online? That’s a huge number when you compare it to the amount of large and even medium businesses that don’t have an online presence.

27% of those people believe that a website isn’t relevant to their industry. Whether you’re a plumber or a veterinarian, maybe you offer divorce intermediary services to struggling couples in Omaha – your services and products are being searched for online.

why small businesses dont have websites

Take a moment and think about your own search habits, if you’re anything like me (and 63.5 million other Google users) then you’ve been using your phone to search for nearby restaurants, barbers, car mechanics, and even lawn services.

But it’s not just smartphone users. It’s everybody who has access to the internet. Over 70% of consumers will search for a product or service before they buy it, even if they’re standing in front of the item in a store. Why? People in 2020 trust online reviews as much as they trust a recommendation from a personal friend. 

google small business restaurants

Even if you’re selling a product or offering a service from a physical location (which is brilliant) then you should still have an online presence to showcase your reviews and testimonials, build your brand and jump-start digital marketing strategies that help grow your business.

“Well, I’ll just use a free page builder and have done with it.” That’s what I hear from businesses that are worried it’s going to be an expensive endeavor. 26% of small business owners think it will cost too much to build a website for their companies. It’s more than a valid concern.

If you do a Google search for “How much does a website cost in 2020” then you’ll get quite a strange answer. $12,000 – $150,000. Now you’re terrified, you’re already on the way to your next search “How to make a website for free”, I don’t blame you either – If every designer, developer, and marketer got paid $150,000 for building a website for a small business – we’d be sat next to Elon Musk on his spaceship, doing rich people things.

how much does a small business website cost

The truth is, it’s both cost-effective and affordable to have a functional website designed and built. The average website for a small business costs between $400 and $1300. Still feeling unsure about whether or not you’re ready to invest in a professional website? Here are 5 incredible benefits of building a website for your business in 2020.

1. Your Business Will Appear In Local Search Results

Remember that time you were out of town and used Google to look up nearby Italian restaurants? Well you, me and 81% of consumers have done that same (almost) exact search. Last week, me and the wife were in Oslo city center with a table reservation that was canceled due to the current plague scare. So we quickly looked up “Chinese restaurants” and Google is smart enough to deliver locally-based results first.

google local business

That Chinese restaurant filled a table and took an $80 cheque because they had a website with a menu. Had they not, we would have been at a different restaurant. That’s a prime example of an easy business win through having an online presence.

It doesn’t end there, people are searching for everything from sneakers to milkshakes and doctors clinics to real estate agents. Google can even highlight products and prices on its search results, increasing visibility for your brand.

2. Jumping Point for Your Digital Marketing Strategy

I’m not saying you need to go all-in and pay some fancy California-based agency a million bucks a month in marketing contract fees. Most small business marketing strategies in 2020 can be carried out by the owner from the comfort of their spinning office chair. Your website will form a foundation for your social media profiles, a place to post your content, sell your products and a point-of-access for customers to read reviews and contact you.

3. Show Your Services and Products

More and more consumers are choosing to buy products and hire services online. Year over year growth of e-commerce has grown dramatically since 2006. I used to think it was generally just for fashion-related products, but solid research shows that even the consumer services sector is trending more towards online discovery rather than traditional methods like newspapers and phone-books.

Setting up an online store for your business in 2020 has never been easier with the rise of tech startups like Shopify, BigCommerce, and the user-friendly experiences offered by the WordPress plugin, WooCommerce. You’re able to get an online store set up and ready to sell your first product within an hour, for free.

4. Improve Credibility and Build Trust

One of the biggest aspects of doing business is building trust between customers and your brand. If your target audience searches for your business online and can’t find anything, it displays a clear lack of credibility. You’ll lose consumer trust almost instantly and not only that, but the potential customer might find a different option through Google.

omniconvert website design
Omniconvert shows clients and parters in their website header, conveying trust.

Research shows that a professionally designed website conveys credibility, it shows people that you’re a trustworthy organization with a solid product or service. Your content pushes forward the point of who you are, make it somewhat personal – personal experiences are in high demand across all consumer sectors.

5. It's Easy to Manage and Update

There’s always the niggling doubt at the back of your mind that you won’t be able to edit or update your website by yourself. It’ll be too hard. It’ll take too long. It’s not going to look good. Well as it turns out, most good web designers can deliver a website that’s very easy to update.

If you’re unsure, ask if the website will be built using WordPress (a very easy to update and popular website framework). You’ll be able to add company updates, customer reviews, new products and make changes to existing content on the website, all without learning any code or reading 5000-page books on artificial intelligence.

Websites are a Critical Investment for Businesses

Are websites a worthwhile investment for small businesses? Over 50% of small businesses reportedly spend less than $1000 on initial website design and set up, with 90% of those people spending less than $50 a month on maintenance. Over time, the return on investment is massive and measurable.

If you’re interested in learning more about getting an affordable, professionally built business website – you can get in touch with us here.

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